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Historic Cairo mosque under a crescent moon
NON-PROFIT · FUNDRAISING

Masajid

The Challenge

  • Low awareness of the foundation and its role ▪ limited individual donations ▪ no clear brand identity, persona or tone of voice ▪ no proper marketing planning

N Squared's Role

  • Brand facelift ▪ clear cause productisation ▪ website revamp ▪ marketing plan with clear activities and KPIs ▪ an emotional approach deployed across communication
+140%YOY DONATION GROWTH
4.5RETURN ON AD SPEND
HEALTHCARE · NON-PROFIT

Fayoum Oncology Center

The Challenge

  • No structured marketing & fundraising strategy ▪ no professional brand identity ▪ weak, un-unified marketing tools ▪ poor social content and no website

N Squared's Role

  • New brand identity ▪ clear cause productisation ▪ website development ▪ marketing plan with clear KPIs ▪ full revamp of all marketing materials
55xRETURN ON AD SPEND
+235%OVERALL DONATIONS
+433%BANK DONATIONS
Modern hospital building glowing at dusk
SELECTED WORK

Results our clients
can count.

Real engagements, real numbers — from national causes to real-estate brands.

NON-PROFIT · FUNDRAISING
+140%Year-on-year donation growth (Ramadan 2022→2023) with a 4.5 ROAS — brand facelift, cause productisation and full marketing planning.
HEALTHCARE · NON-PROFIT
55xROAS across digital channels, +235% overall donation growth and +433% bank donations — new identity, website and full revamp.
REAL ESTATE · BRANDING

PAI

Brand, builtNaming, strategy and identity for a community rooted in balance, harmony and intentional living.
REAL ESTATE · NAMING

Unioa

Beautiful thinkingFrom the Greek eunoia — naming and visual identity translating philosophy into a distinctive brand.
MORE ENGAGEMENTS

More brands we
work with.

Across real estate, FMCG, culture, fashion and the non-profit sector.

Dunes Developments
REAL ESTATE

Marketing direction, brand management and launch communications.

Almarasem Development
REAL ESTATE

Marketing strategy, planning and performance oversight.

El Gouna Film Festival
CULTURE & EVENTS

Event marketing and communications support.

Up Towels
FMCG

Brand positioning and digital marketing.

WoodPro Furniture
FURNITURE & RETAIL

Brand management and content development.

Hijab House
FASHION

Digital marketing and content systems.

Misr El Kheir
NON-PROFIT

Cause communications and campaign support.

Egyptian Cure Bank
NON-PROFIT

Fundraising communications.

0SATISFIED CLIENTS
+0%YOY DONATION GROWTHMasajid · Ramadan 2022→2023
0xRETURN ON AD SPENDFayoum Oncology Center · 2024
0PROJECTS DELIVERED

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